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Professor Lavergne is a Canadian-born Paris-based creative director, brand strategist & communication designer with over 20 years of agency experience in North America and Europe. He has worked with a number of influential brands, including leaders in the tech, energy, transportation, health, cultural & hospitality sectors (Orange, EDF, SNCF, Roche, LVMH, IHG, RitzCarlton). His work in visual identity design and branding of space has garnered him more than a dozen international design awards.

Professor Lavergne鈥檚 professional practice is聽informed by a view of brands as both products and producers of culture(s). His fascination with how meaning is co-constructed, shared and transformed is a recurring through line in his investigation of聽branding, visual & material culture, and media.聽His research interests are informed by a critical reflective practice of creative making that focuses on questions of representation in images and participation in image-making, and explores tensions surrounding who gets to make images, who decides what images can be made and shown, who gets to see them, and who controls private and public spaces dedicated to showing and viewing images.聽His MA thesis explored the cultural impact of embedded design practice, using a case study on graphic designers working in the service of a popular social movement.